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Who Needs to Hear About Social Media?

May 25, 2009

Social Media, despite how new it is, is old news for some people. There are people who have been social media consultants since the birth of Friendster (believe it or not). People have studied social media like a fine art and have pushed the limits of what you are capable of doing online. They understand this medium of communication better then most in this world and they’re willing to share it to whoever will listen (after all, they put their information online).

But who listens to this information, or better, who has access to this information? You might say everyone, but what if you don’t know about these people, the information really isn’t accessible to you. It might as well not exist if you don’t know about it. Which is a problem I’m trying to solve. If you are interested in online companies, such as google or facebook, you may stumble upon these sources of information on social media, but what if you’re a doctor or a lawyer? They could use information on social media as much as anyone else, but they’ll never find it.

I’ve noticed that people who like twitter talk to other people who like twitter, creating something of a ‘social media elite’. This is great for community building, but in order to get the most out of social media, these conversation need to be more wide-spread, with more people along more forms of media. And I believe you are the one to make it happen.

So today, I challenge everybody reading to get outside of the ‘twitter-sphere’. If you write a blog for a social media site, contact a law blog and see if you can write for them for a day. If you tweet about how social media, start tweeting about how florists can use twitter for their business. Everyone can use social media, but unless they have people assisting them, they won’t see the use in it.

Be the change,

Brian

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